7 digital marketing podcasts that will level up your game in 2021.
If the world of digital marketing leaves you feeling overwhelmed, and a little confused, then these podcasts will change your life and turn you into a digital marketing guru.
Let’s be honest, it can be hard to stay up-to-date in the world of digital marketing. It feels like there’s a new social media platform or online marketing trend every other month; and the moment we think we’ve got our head around the digital marketing landscape, the tech evolves or market changes and we’re back to ground zero. Again.
If you can relate to this, then I’m about to rock your world.
I have pulled together a carefully curated collection of digital marketing podcasts that will be game-changing for you.
Podcasts are without question one of the best ways for busy, time-poor, achievers like you to learn. Not only can you listen while exercising, commuting or doing life’s day-to-day chores, but great podcasts also give you VIP access to the savviest marketing minds on the planet - for free.
What’s not to love?
After years of research and listening to pretty much every marketing podcast available, I’ve come to rely on these seven podcasts as my source of digital marketing wisdom. They are the best-of-the-best. So if you want to up your game and become a digital marketing legend, then I encourage you to check them out:
Personally, I'm obsessed with the podcast. In my opinion, this is one of the best social media and PPC (pay-per-click) advertising podcasts out there. The team delivers the perfect balance of high-level and in-depth insights for digital advertising (with a strong skew towards Facebook advertising). This podcast is a must for anyone who runs PPC/social ads, whether that be for a small business or large organisation. If you lead a digital marketing teams/agency, I’d also recommend listening. It will give you a great understanding of what can/can’t be done in the digital advertising space, and with this knowledge, you’ll be able to pick up opportunities and call bullshit if your team/agency try to hide behind nonsense jargon.
TWO: SOCIAL MEDIA EXAMINER WITH MICHAEL STELZNER
Don't be fooled by the title; this podcast isn’t just about social media. It covers the full suite of digital marketing platforms from email to SEO, TikTok to google analytics. Michael Stelzner is marketing podcast royalty, he’s been hosting digital marketing podcast for a long time and attracts a very high calibre of guests. His mission is "to help you navigate the constantly changing social media jungle", and I can assure you Michael does that and so much more!
THREE: DIGITAL MARKETING PODCAST
These guys have been around for a decade, and you'll understand why after listening to them. Every week Ciaran and Dan give you the latest trends, tips, tricks and great interviews with truly inspirational digital marketers from around the world. The episodes generally stay under 30 mins, making them easy to fit into your busy lifestyle.
FOUR: ONLINE MARKETING MADE EASY WITH AMY PORTERFIELD
This podcast is for my small business and start-up friends out there.
Amy is warm, human, and gently walks you through the fundamentals of email marketing, list building, and online marketing step-by-step. Then she'll rock-your-world with unique ideas and techniques that you can implement immediately.
FIVE: MARKETING SMARTS FROM MARKETINGPROFS
B2B (business-to-business) marketers and leaders rejoice - this baby is for you. We can all be guilty of treating B2B marketing like an old headmistress; devoid of personality, innovation and creativity. But the Marking Smarts podcast proves this couldn’t further from the truth. Each episode demonstrates B2B marketing is just as sexy as it’s B2C (business-to-consumer) sibling and gives you all the inspiration and resources you need to transform your business and marketing activity. Trust me on this, and give it a chance. This podcast has helped me with ideas and inspiration countless times.
SIX: THE GARYVEE AUDIO EXPERIENCE
If you think I swear too much, then you need to listen to GaryVee. I think he may be my spirit animal.
In all seriousness, Gary Vee’s Audio Experience is a must-listen if you’re an entrepreneur, leader, or you just want to make a difference in the world. He’s passionate about social media, digital and content marketing and his trademark drive, energy and no-bullshit advice will fire you up while giving you practical, actionable advice.
While he’s not everybody's cup of tea (again, I can relate) he shares everything he knows with you - no holds barred. Openly sharing his invaluable digital marketing and entrepreneurial advice that many people pay a fortune for.
SEVEN: THE PAID SEARCH PODCAST
I've just started listening to this one, as I need to sharpen my SEM knowledge, e and fell in love with it immediately, So, I had to include it in the list for you. This podcast is dedicated to SEM (search engine marketing) and it can get pretty technical, but most of the time, the boys give you insight and advice that helps you better understand what SEM is capable of and what you should be looking, and striving, for as a marketer who has SEM as part of their strategy.
This podcast is a great resource for both SEM marketer and leaders who want to better understand what SEM is all about. Like Perpetual Traffic, the podcast will give you knowledge that will help you better manage your team and/or agency.